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SPOTLIGHT ON: ESTEE LAUDER’S YOUTH DEW

I loved this snippet I read in the FAIR LADY MAGAZINE about ESTEE LAUDER and her very successful fragrance YOUTH DEW: One day, shortly after she had created it, Mrs Lauder got into a New York taxi wearing Youth Dew. The driver complimented her on the fragrance and asked her for the name so he could buy it for his wife. Mrs Lauder told him it was Youth Dew and then told him that she had created the fragrance. The driver looked at her in the rear-view mirror and said “Sure, lady, and I’m Cary Grant!”. More than 50 years after it was launched Youth Dew continues to entice with its sensual, yet timeless appeal!

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